The Cabazon Wind Turbines in southern-most California are the Nestlé company’s first renewable energy project. The two turbines will provide wind power for 30 percent of the facility where Nestlé produces Arrowhead® and Nestlé® Pure Life® brand bottled waters.
Nestlé says the Cabazon turbines will:
- offset 9,000 tons of co2 per year
- save 20,687 barrels of oil per year
- generate enough energy to power 1,500 homes
Conventional three-blade turbines can soar as high as 300 ft., so they need plenty of open space and good wind. Other models like the Optiwind sport special technology that allows them to operate in more populated areas.
To watch the Cabazon turbines “go up,” check out this fast-moving video that shows the wind turbines under construction.
Nestlé, a Swiss multi-national company, brands itself as “the world’s foremost Nutrition, Health and Wellness Company,” citing the tagline “Good Food, Good Life.” Among other holdings, Nestlé acquired U.S. baby-food manufacturer Gerber in 2007 for $5.5 billion.
Nestlé’s bottled water holdings (Nestlé’s Waters) are substantial worldwide and include Aquarel, Arrowhead Water, Contrex, Deer Park Spring Water, Nestlé Pure life, Ozarka, Perrier, Poland Spring, San Pellegrino, and Vittel. In the past, the company has been sued for misrepresenting the source of some of its bottled water. For example, Chicago Faucet Shoppe sued in October 2012, claiming that Nestle’s Ice Mountain Water was not true spring water, as Nestle advertised.
According to a marketing analysis presented by Mutahir Bilal on October 29, 2012, Nestle was the first company to launch a mineral water, Valvert. Today, says Bilal, Nestle Water is established in 130 countries and markets about 70 different brands.